A holistic PR planning is carried out to raise the brand awareness with the brand communication based on the "Public Opinion" that consists of the brand's target audience, target media and sectoral stakeholders.
Usage of channels by planning in the most efficient way is aimed.
Managing the brand's presentation oriented events.
First, brand's public-face is determined. Then relations are established with the media. Brand's public face appears on different media channels. This aims to raise the brand's awareness in public.
Social responsibility projects which will support the brand's perception are determined and managed.
Events, press conferences and launchings are planned.